Principle 1
Evidence before execution. We test viability early and reduce risk before momentum turns into spend.
Independent thinking.
Commercial clarity.
Pitstop Strategies operates as an independent strategic advisor and agent – working between brands, rights‑holders, partners, and stakeholders to design marketing strategies and partnerships that are viable, brand‑safe, and built to scale.
Strategy before activity
Promotions, partnerships, and campaigns sit within strategy. They are not the starting point.
When the work is designed properly, it is easier to secure approvals, easier to deliver, and far more likely to produce commercial outcomes.
How we think
Principle 2
Commercial reality matters. We prioritise decisions that translate into measurable performance.
Principle 3
Stakeholders are part of the work. Alignment is built in, not added at the end.
Principle 4
Repeatability beats one-offs. We design programmes that can run consistently, not just once.
Gisella Spedicato
Founder & Team Principal
With 30+ years of marketing experience across motorsport and automotive, Gisella brings strategic clarity to complex initiatives, especially where stakeholders, partners, and performance expectations collide.
Recognised as a Shell V-Power Champion, she works with teams to make confident decisions and build programmes that can scale.
